The Judges

Presenting to you the honorable panel of judges for MOFEW: The Search 2011.

Catch Benjamin Toong, Kid Chan and Chantelle Chuah at the finals of MOFEW: The Search on the 12.11.11 at the Mid Valley Exhibition Centre from 2.00pm! 

Benjamin Toong @ MOFEW 2011

Catwalk Guru

Aptly known as the “catwalk guru”, Benjamin has quickly risen to prominence ever since his stint as the head model trainer for Ford Models’ Supermodel of the World Malaysia, which made waves nationwide. His recognition is well-earned as he has produced some of the most exciting fashion shows and fashion models Malaysia has seen. Well-known for his flair of strutting the runway in 9-inch heels, Benjamin no doubt brings a wealth of experience in modeling, styling, fashion and knowledge in various other areas necessary to become a successful model. Benjamin’s impressive profile boasts a list of fashion who’s who, including the likes of Bvlgari, Tag Heuer, Hugo Boss, Emernegildo Zegna, Mont Blanc, Van Cleef & Arpels, Jaspal, Diesel, Bonia and Keith Kee, to name a few.

Watch what he has to say to all aspiring models and online fashion entrepreneurs out there here on YouTube.

Amber Chia @ MOFEW 2011

International Model

International model & actress, and undoubtedly one of Malaysia’s most recognisable celebrity. Her ascend to stardom was far from an overnight feat but rather a long road filled with hard-work, trials, tribulations and education. Amber’s experience over her career, spanning 10 years, has yielded a wealth of knowledge, apprehension and secrets in her industry, which encompasses not just all the traits of becoming a successful model, but so much of our everyday life, including personal health, grooming and image. Amber became the first Asian model in history to win a global model search competition when she won the Guess! Timeless Beauty 2004/2005 title. Since then, her rise to stardom includes over 200 magazine covers, 2,000 runway shows & countless photo shoots for the top fashion brands in the world, including Guess!, Jimmy Choo, Chanel, Louis Vuitton, Cartier, Victoria Beckham and Gucci, to name a few.

Kid Chan @ MOFEW 2011

Celebrity Photographer

Say hello to Malaysia’s Celebrity photograper, Kid Chan! The only photographer to be listed in the inaugural “100 People You Must Know In Asia” – by Malaysia Tatler along luminaries such as Astro owner Ananda Krishna and CEO of CIMB Bank Dato’ Nazir Razak, Kid’s initial career path was far and away from the life of photographer. Initially, Kid set his sights on commerce, and began his working life as a personal assistant to Tan Sri M S Tan, founder of the Metropolitan College Group. From that relationship, Kid picked up good working ethics, and started forming his circle of acquaintances.

After the stint, Kid expanded his horizons, and embarked on the road to photography, by apprenticing himself to TS Lim, of Studio 88. Taking a daring leap, Chan took on a fashion photography studio that was winding up, debts and all. And what a leap that was! By venturing into wedding photography, a genre that was relatively unpopular at the time, Chan has established himself as one of the leading wedding and corporate photographers in the industry. He has received accolades from the media, and touted as one of the Celebrity Photographer by Harper’s Bazaar and listed among the Top 40 under 40 by Prestige. Being a celebrity photographer, Chan has taken portrait shots of Tan Sri Dr Zeti Akhtar Aziz, Governor of Bank Negara, Cherie Blair, wife of former British Prime Minister Tony Blair, actor Jackie Chan, and many more!

He has also photographed a Elite Model Calendar and the British Next Top Model!

His advice? Consistently do what you like, and never give up. For the aspiring entrepreneurs out there, Chan’s life story is indeed, a motivational source of inspiration.

Connect with Kid Chan and get photography tips at

Chantelle Chuah @ MOFEW 2011

Miss Malaysia International 2010 & Entrepreneur

From young ballerina to International Model to aspiring entrepreneur, Chantelle Chuah has lived more experiences than most people twice her age. As a young girl, Chantelle intended to pursue a career as a full time ballerina, but was told that she was too tall! Unperturbed, she went on to take up chartered accountancy in the UK, where she evolved from a ‘geeky’ young girl to a veritable socialite. Her first brush with fame was when she was approached to model for Onitsuka Tiger’s, a leading sports retail brand in Japan. Rising quickly to prominence, she took part in the Miss Malaysia Model of the World in 2007, and took back the title National Winner! She then represented Malaysia in the “Miss Model of the Year” in China, and got a ranking of Top 15. She then headed over to Korea for the “International Model of the Year” competition, where she was placed within the Top 10 in the International Finals.

Subsequently, Chantelle decided to focus on her entrepreneurial spirit, and ventured into the world of business, by starting up a company called JessieChantelle Enterprise in 2009. The company has since then been restructured into a private limited company, JessieChantelle Chocolatier Sdn. Bhd. In 2010, Chantelle was once again appointed to represent Malaysia in the Miss International Pageant, one of the ‘Big 4′ pageants in the world. Ever since, Chantelle has been actively engaged in charity events while expanding her business line of premium chocolates.
With such an illustrious career, Chantelle is definitely the perfect example of entrepreneurship in action!

Slimming Sanctuary @ MOFEW 2011

Marketing Manager of Slimming Sanctuary Sdn Bhd

Steven has over 8 years in experience in the beauty and skin care industry and have been participating in various international beauty expos and exhibitions including Dubai, Taiwan, Singapore and Thailand. He was also the judge for the Cosmobeauty Beauty Contest 2008 in Dubai, a Beauty Contest 2009 in Singapore, Ms. Caviar search in Taiwan 2010, Malaysia Race Queen 2011, and etc. @ MOFEW 2011

Professional Wedding Videographer & Director of

Alan is the creative mastermind behind the video camera. Having more than 10 years of experience as a professional videographer, his expertise is much applauded by his clients for his unique cinematic flair. His artistic ideas has captured every seconds of true, vivid moments that lasts! Taking skills and equipment with him, his creative editing will ensure your story becomes a memorable and extraordinary one!

Since 2001, Alan has videographed over 1000 wedding couples from various cultural backgrounds all across Malaysia and Singapore. has also been appointed as the official videographer for various events including opening ceremonies, grand awards, annual dinners and documentary films.

His clients include Malaysia’s International Jewelry Festival 2011, Official Opening Ceremony of KLCC by Seri Paduka Baginda Raja Permaisuri Agong Tuanku Nur Zahirah, SMI Association of Malaysia, Tan Chong Motor Holding Malaysia, Securities Commission Malaysia, ECLAT WORLD Sdn Bhd (a member of BONIA Group), Malaysia Institute of Accountants, Taylors College, Trinity Group and videos on fashion boutiques including Hong Kong artists such as Linda Chung .


  • MOFEW: The Search

    MOFEW: The Search is all about commercializing the joint efforts of an Online Fashion Entrepreneur, Fashion Designer and a Model to reveal the crème de la crème in this thriving industry.
    Click here to find out more!


    This competition starts of with an Online Fashion Entrepreneur, Fashion Designer and a Model working through a series of stages and eventually a joint project, in the run for more than RM10,000 in total!
  • Organized by

    corporate branding malaysia

    In conjunction with

    gew malaysia

    Official Video & Photographer
  • Official Modeling & Makeup Academy

    amber chia academy

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